Netoyome and Humanizing the Database

Originally published July 2016

Commentary

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Stray Notes

  • Hiroki strikes again! The bias is just seeping in this video

  • For those curious, I didn't end up liking Netoge. I'm not someone who's particularly offput or anything by a show's use of fanservice or anything. Rather, I thought its depiction of the hikkikomori is a little skewed and somewhat problematic. Of course, I'm not an expert on the subject, so my understanding could be wrong, but my understanding definitely - certainly - affected how I valued the show

  • The database reading is so vast that it's a little tricky to pin it down to one single element. I didn't want to spend 90 percent of the video explaining grand nonnarratives, appropriation, hypermediation, etc., so if you've got questions for clarification, I can clarify them to the best of my ability

  • Does Netoge do this well? Does it humanize the database elements well? YOU be the judge (!)

  • You've probably seen this reading before - and that's kinda the point. It goes by a lot of names, but it's a byproduct of the internet age, many scholars argue. In fact, I briefly discuss something similar in my GATE video. Computers really changed how media is consumed.

  • Okay, I referenced the 2001 version, but I used the 2002 publication cause that's the book I had. Sorry, but the 2002 publication makes the same general arguments!

  • Dengeki Bunko, to my limited knowledge, may be a great example of straightforward databasification!

Texts

  • Azuma, Hiroki. "Otaku: Japan's Database Animals." Translated by Jonathan E. Abel and Shion Kono, University of Minnesota Press, Minneapolis, 2009.

  • Drohojowska-Philp. "Superflat." Artnet, accessed June 26, 2016, http://artnt.cm/29wTEXO

  • Kobayashi, Tetsuro. "Bridging Social Capital in Online Communities: Heterogeneity and Social Tolerance of Online Game Players in Japan." Humab Communication Research 36 (2010), 546-569.

  • Lamarre Thomas, Azuma Hiroki, Yuriko Furuhata, and Marc Steinberg. "The Animalization of Otaku Culture." Mechademia 2 (2007), 175-187.

  • Lehdonvirta, Vili and Pekka Rasanen. "How do young people identity with online and offline peer groups? A comparison between UK, Spain and Japan." Journal of Youth Studies 14:1 (2001), 91-108.

  • Manovich, Lev. "The Language of New Media." MIT Press, New York, 2002.

  • Roth, Martin and Fabian Schafer. "Otaku, subjectivity and database: Hiroki Azuma's Otaku: Japan's Database Animals." Digital Culture and Education 4:2 (2012), 208-211.

  • Ruh, Brian. "Conceptualizing Anime and the Database Fantasyscape." Mechademia 9 (2014), 164-175.

Video

  • Netoge no Yome wa Onnanoko ja Nai to Omotta?

  • Lucky Star

  • Neon Genesis Evangelion

Audio

  • Slow Jam, Carpe Diem, and Gymnopedie No 3 by Kevin MacLeod (www.incompetech.com)

 
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